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Engagement Rate Calculator
Calculate your social media engagement rate from followers, likes, comments, and shares. Get benchmarks for all platforms.
Calculate your social media engagement rate from followers, likes, comments, and shares. Get benchmarks for all platforms.
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The Engagement Rate Calculator is a free tool that calculates your social media engagement rate from basic metrics. Enter your followers, likes, comments, and shares to get an instant engagement percentage with platform-specific benchmarks for TikTok, Instagram, Twitter, YouTube, LinkedIn, and Facebook.
Engagement rate = (likes + comments + shares) ÷ followers × 100. This is the standard social media engagement formula.
It varies by platform. On Instagram, 3%+ is good. On TikTok, 6%+ is excellent. On Twitter, 1%+ is above average.
Yes! Just enter your metrics from any platform — the formula works universally.
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