Check Any Website's SEO Score

How It Works

Why this matters

An SEO audit is not a score-chasing exercise — it is how you find the reasons a page never reaches the people searching for it. Most pages that fail in search do so for dull, fixable reasons: a title that repeats across twenty pages, a canonical tag pointing somewhere else, headings that skip from H1 to H4, a description Google discards and rewrites. None of these show up when you look at the page in a browser; they only surface when something reads the markup the way a crawler does. Running an audit before you write more content tells you whether the pages you already have are being held back by mechanics rather than merit.

Common mistakes

• Auditing the homepage only. The homepage is usually the healthiest page on a site — the problems live on templated pages that were generated once and never reviewed.
• Treating a numeric score as the goal. A score is a summary of checks, not a ranking prediction; fixing the two issues that actually block indexing beats raising a number by ten points.
• Fixing titles and descriptions but ignoring canonical and robots tags. A perfect title on a page that declares itself a duplicate of another page will never be seen.
• Re-auditing immediately after a change. Search engines need to re-crawl before anything shifts; verify the markup changed, then give it days, not minutes.

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Frequently Asked Questions